Mary Thomas is owner and Managing Director of Firestarter Marketing Solutions Ltd, a strategic Marketing consultancy established in January 2004. Mary has over 18 years experience across all the Marketing disciplines from insight and research, to brand development and leading edge CRM.
Prior to setting up Firestarter, Mary spent her career at British Airways where she held a variety of senior Marketing roles, latterly as Marketing Director of Air Miles & BA Miles, before which she was General Manager Partnership Marketing. This involved running product development and marketing of BA's Global Financial Services and Hotel partnerships and launching the BA-American Express co-branded credit card portfolio.
Prior to that, Mary was Group Brand Manager for BA’s Shorthaul Brands and franchisees, where she was responsible for the relaunch of Club Europe.
Mary works with a variety of associates across Market Research, Advertising and Communications, PR and Media. | 
